In addition to internal communications consultancy, specializing in communications audits, I provide the following copywriting and marketing services:
B2B and B2C Marketing
Are your core values misunderstood? Is your onboarding program for new employees outdated? Is employee retention a challenge? Is your company culture clearly defined and a way of life? Let’s talk about some of your challenges and improve your overall communications practices to boost employee morale, strengthen loyalty and fortify leadership/employee relationships.
A newsletter is one of the best tools to inform. But newsletters can also bring a sense of community to your company. You can share insights and acquaint employees through their stories. And you will create an atmosphere of understanding and trust.
Public speaking is not a favorite of most. But the right words can help. Whether it’s an annual event, a sensitive issue with the company, or a ceremony, knowing what to say and how to say it, can help impress positive thoughts in the minds of your audience. Make sure your presentation accomplishes your goal rather than detract from the point.
Original, quality content worth talking about. Meaningful stories to reach the heart of the reader. When your content is on target, it’s engaging and isn’t trying to sell something, consumers are driven to your business. They build trust in you; they look to you as an expert. They’re interested in what you’re all about and what you’re offering that will benefit them. But understanding the market itself is a big key. Who is your audience? What are their needs and wants? What do you hope to achieve with them? What are they interested in? The answers to those questions will help drive your content.
B2B AND B2C MARKETING
Selling uses the art of persuasion. Words need to be on target. Memorable. Brand marketing, case studies, white papers or advertisements speak volumes about who you are. Build trust in your company and your products with the right marketing.