Focus on people.
Show them their value. Strengthen relationships.
The following list of core values is not a list of goals to achieve. It is a list that has been upheld, again and again. Make me prove it.
Here are the basics:
Write meaningful stories
Be a team player
Don’t be a diva
This is what the core values mean:
Treat people with dignity. Respond to calls and emails promptly. Value relationships. Be a team player. Respect the time and schedules of others.
Uphold core values at all times. If a value, principle or good quality is not listed, do it anyway. Don’t compromise good values even when it is the least popular thing to do at the moment. Be honest.
Works both ways. There is no room for dishonesty or hypocrisy. Communicate challenges and work through them for positive results. Be reliable. Keep confidential matters confidential. Trust takes time to develop and only a moment to lose it.
All communications need to be clear, whether internal or external. Don’t communicate anything that leaves people scratching their heads at the meaning. Be creative and concise. Write meaningful stories that touch the heart and prompt others to action. Be positive in every message. Make all content, in whatever form, incredible.
Accept responsibility. There is no room for incompetence or excuses. Own up to errors and fix them. Be dependable. Fulfill all obligations and promises.
Be available. Work hard. Avoid laziness in tasks, in correspondence, in client projects. Don’t miss deadlines. Keep all conversations and correspondence professional and free from slang. Don’t allow personal life to mix with business. We are all working for the same end goal – to be better and experience positive growth in ourselves and in our business. There is no room to be a diva.
Put the client first. Learn the client’s business, goals and principles and work to uphold them. Work in the client’s best interest. Strengthen the investment in the client. Take initiative; offer ideas to benefit the client. Work together to achieve success.
A happy client means a solid partnership. Give the client what he/she asks for. Go beyond expectations, every time. Be a positive representative of the client’s company.