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Getting the full value of white papers in your marketing

Getting the full value of white papers in your marketing

by J.M. Lacey | Feb 28, 2023 | Marketing

A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...

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