Empower your brand, build loyalty, clarify perceptions
Purpose: Outline your organization’s story, purpose, and vision. Helping you recognize your story and how to effectively use it to build better engagement and increase sales. Helping you create clear, succinct stories for new programs, products, and services.
Value: A company’s story creates connections and helps build trust and loyalty with their customers, which ultimately results in sales. The story told over multiple platforms and mediums will extend your reach, tap into the emotions of your customers, and build better engagement. You will learn the process of telling your story and then create a systems manual as your guide moving forward.
Stories imbed lasting images in your audience. Your goal is to show them your story in a way that will move them to support you, see their problems solved, and desire to partner with you. You also tell a story that is easy to remember and share.
Who it’s for: Organizations and individuals that want to effectively communicate their purpose, empower their brand and build loyalty with their donors and customers. Both commercial (c) and nonprofit (np) organizations are serviced.
Why personalized training vs. online training: Stories connect us, create engagement, and form trusting relationships. Personalized training teaches us to have real, engaging conversations with humans, which impacts our storytelling ability. Just like stories have been told verbally over the years with human emotion, live training encourages team collaboration, sharing ideas and working through our challenges with community support. We prefer faces rather than faceless, one-and-done, pre-recorded online videos and templates.
Further value: Your organization’s story can be used to increase notoriety in the community and with consumers and funders. The story can be used in a variety of marketing tools (website, newsletter, annual reports, white papers), letters, and social media posts. The overall story can be used as needed in grant applications, delivering speeches, and media background information.
This training is a team-building exercise as well, and encourages inspired collaboration among participants. Writing, editing, and marketing are creative endeavors and results are achieved by harmoniously cooperating.
5 Weeks, starting with the 90-minute Blueprint Strategy Session, and ending with the final Zoom meeting for wrap-up.