by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Mar 31, 2024 | Communication tactics
As writers, we have learned to not focus on our opening lines when we first draft our story or article. Because if we dwell too much on how we start a piece, it can hinder us from advancing. We also realize that once we draft our piece, sometimes our opening lines...
by J.M. Lacey | Feb 18, 2024 | Communication tactics
As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
by J.M. Lacey | Feb 15, 2024 | Communication tactics
Why relationships with journalists matter When I was a journalist/reporter for a weekly, small town newspaper years ago, finding interesting stories was sometimes a challenge. Because of the nature of the newspaper, it was rare to have breaking news by the time the...
by J.M. Lacey | Dec 12, 2023 | Communication tactics
Many years ago, when I was a reporter in a small town, it was rumored a large corporation was buying a mill that had recently closed and laid off everyone. Hundreds. It was the only employer in town, and about three generations of residents had worked there over the...
by J.M. Lacey | Jan 17, 2022 | Communication tactics
As a nonprofit organization, you rely on the charitable contributions, grants and gifts from foundations and other donors. If your organization produces events specific for your fundraising and/or as a community service, your sponsors are a valuable asset in making...
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