How origins affect brand perception

How origins affect brand perception

by | Jul 28, 2024 | Company organization

Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...
Embrace your uniqueness and brand identity

Embrace your uniqueness and brand identity

by | Mar 3, 2024 | Marketing

My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...