How to keep your newsletter out of the junk pile

How to keep your newsletter out of the junk pile

This morning I went through all four of my email accounts (admit it — some of you have more!) and spent quite a bit of time deleting the conglomeration of junk. I won’t say how long it took me, but enough time for my husband to finish coating the cabinets. I had also...
Designing an effective e-newsletter with images

Designing an effective e-newsletter with images

I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
How origins affect brand perception

How origins affect brand perception

Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...