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How accuracy affects trust – and why your credibility is at stake

How accuracy affects trust – and why your credibility is at stake

by J.M. Lacey | Mar 12, 2018 | Communication tactics

Most of us have this in our home: the statement from a company printed on its product that “4 out of 5 dentists” use this; or a statement from the media or other sources that “1 out of 10 people” will experience this; “36 percent of people” agree with this; or...

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