by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
by J.M. Lacey | Oct 8, 2018 | Communication tactics
All companies have similar outlooks: they have goals they’re trying to achieve and they attempt to hold fast to their vision and culture. In so doing, they communicate this to their leadership teams and the employees. However, communications easily become skewed or...
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