by J.M. Lacey | Nov 18, 2024 | Company organization
As a business owner, I am keen on keeping operations uncomplicated. We often hear businesses stress the importance of transparency, but when they conceal their motives or share only partial information, there are times we wonder what they are keeping from us. As...
by J.M. Lacey | May 19, 2024 | Writing
“Listen, and you will realize that we are made not from cells or from atoms. We are made from stories.” — Mia Couto, Mozambican writer If you are a writer, especially a novelist, you’re probably familiar with story arcs or narratives. In brief, an arc is a rise to the...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Feb 28, 2024 | Company organization
Are you overwhelmed? Many of us are. And it seems as though the things that are supposed to make our lives and tasks simpler are more complicated. Often, we seek an easier solution to whatever problem we face. Seeking the path of least resistance is a natural...
by J.M. Lacey | Feb 18, 2024 | Communication tactics
As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
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