How to keep your newsletter out of the junk pile

How to keep your newsletter out of the junk pile

This morning I went through all four of my email accounts (admit it — some of you have more!) and spent quite a bit of time deleting the conglomeration of junk. I won’t say how long it took me, but enough time for my husband to finish coating the cabinets. I had also...
Should you use AI tools to write your brand story?

Should you use AI tools to write your brand story?

Back when I was in elementary school (there is no need to do the math), I always looked forward to English class (go figure). One of the many exercises we were given was when our teacher shared a photograph, an image, or wrote a phrase on the blackboard that we then...
Designing an effective e-newsletter with images

Designing an effective e-newsletter with images

I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
What golf and writing have in common

What golf and writing have in common

Sports and I have never had a good relationship. I tried volleyball, kickball and softball in school. Um, no. Ballet was about the only sport I could do because it was structured. Enter golf. I would never have pictured myself whacking a ball again, let alone forcing...
Take Control of Your Writing and Your Work

Take Control of Your Writing and Your Work

When I originally wrote this article for my “Writer Authentic” e-newsletter subscribers (July 2023), I was nearly two weeks into my bout with COVID-19. To say this halted everything I do in my life is an understatement. And for any of you who have,...