by J.M. Lacey | May 30, 2017 | Relationships
Conveying the right tone is a challenge writers face. We have a certain language or style in our head as we’re writing, but to make sure the appropriate expression makes it in print is difficult. We have to choose particular words, and punctuation plays a key role in...
by J.M. Lacey | Apr 4, 2017 | Writing
Whether we concentrate on internal writing or external, our voice needs to be balanced. There may be times we write with our own voice and it’s obvious to our audience when we are “speaking.” But if we write to represent the company or someone else,...
by J.M. Lacey | Mar 7, 2017 | Writing
And why it’s rude to use terrible grammar In 2015, more than $180 billion was spent on advertising in the U.S. Businesses know they need to put their names out in public, flashing their services and products so consumers will spend money. But what happens when a...
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