by J.M. Lacey | Mar 13, 2023 | Relationships
Obtaining funding from donors is necessary for nonprofits. And donors, whether individual donors, family foundations, or corporate foundations, all want to see the nonprofit succeed. Getting a donor is a lot of work. Much effort is needed to win the trust of a donor,...
by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
by J.M. Lacey | Nov 8, 2021 | Writing
Good communication strengthens retention Writing, in any business environment, is a necessity for all communications — both internal and external. The written word is used for memos, marketing, legal documents, policies and every signed document. Many companies...
by J.M. Lacey | Mar 27, 2018 | Internal communications
When it’s time for your company newsletter, do you hear groans? Do you roll your eyes at the agonizing thought of slapping the information together in your Word template? Do you wonder why you go through this task every month? Feelings regarding the company newsletter...
by J.M. Lacey | Feb 27, 2018 | Writing
When was the last time you received a thank you card or letter? If you’ve ever watched a period-piece movie, perhaps based on a Jane Austen or Charlotte Brontë novel, one thing you’ll notice in these kinds of settings is the attention given to letters. Before...
Recent Comments