by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jul 28, 2024 | Company organization
Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...
by J.M. Lacey | Jul 14, 2024 | Writing
I’m newly obsessed with the latest History Channel documentary: “How Disney Built America.” All the documentaries on the foods, brands, toys, etc., that “built America” fascinate me and I truly wish I was that genius to come up with something amazing. But I digress....
by J.M. Lacey | Jun 30, 2024 | Writing
Lately I’ve been pitching various news and media outlets with article ideas. Although I have no control over whether they will think my idea is a good fit for them or the timing is right, I still get them out there. One thing (among many) I have learned is that...
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