by J.M. Lacey | May 10, 2024 | Writing
Not long ago I sat to write a thank you card to a dear friend. It’s a mental process, really. It begins with the card or letter I receive with a small gift in the mail. My heart is instantly warmed when I see our handwritten address and the return address of the...
by J.M. Lacey | May 8, 2024 | Communication tactics
What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
by J.M. Lacey | Apr 14, 2024 | Marketing
Trends are funny things. They come and they go. They’re a bit fickle when you think about it. And yet trends evolve because of change or what is popular, and people tend to follow that course. The course eventually diverts, and they pursue the new direction. Whether...
by J.M. Lacey | Apr 8, 2024 | Relationships
Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
by J.M. Lacey | Feb 20, 2024 | Marketing
Writers have an almost golden opportunity to expand their outreach using social media. Why do I say that since social media isn’t the most reliable when it comes to building relationships or getting yourself noticed? Social media has affected our in-person...
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