by J.M. Lacey | Dec 8, 2024 | Writing
Writing a thank you card is one of my favorite items to write. I enjoy the entire process — choosing the special note card, drafting my appreciation before I handwrite it on the stationery, and crafting the message to uplift the recipient. My goal is to make the...
by J.M. Lacey | Dec 2, 2024 | Writing
Not long ago I wrote about how important it is for writers to be excellent editors. It’s true that mistakes happen, especially if you have a lot of people reviewing your work and making their own suggested edits. And it’s worse when these people have no clue how to...
by J.M. Lacey | Nov 24, 2024 | Company organization
Some organizations have been around for decades, even more than a century. When we read their historic timelines or view a documentary on their business, we learn much about the founder, his passion, the need he saw in creating his business, and how the business...
by J.M. Lacey | Nov 10, 2024 | Company organization
Lately as I have presented webinars on brand story, and talked with clients and prospective clients, I have had deep discussions about brand story and its importance in gaining the trust of our audience. One constant about brand story that I have noticed: there are a...
by J.M. Lacey | Oct 27, 2024 | Marketing
When Hurricane Helene hit our area in September 2024, not only did we face physical challenges — loss of power, Internet, and communications; unsafe travel; flooding — there were psychological and emotional challenges due to the trauma and shock of what everyone was...
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