by J.M. Lacey | Oct 27, 2024 | Marketing
When Hurricane Helene hit our area in September 2024, not only did we face physical challenges — loss of power, Internet, and communications; unsafe travel; flooding — there were psychological and emotional challenges due to the trauma and shock of what everyone was...
by J.M. Lacey | Oct 14, 2024 | Marketing
I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
by J.M. Lacey | Oct 6, 2024 | Writing
Sports and I have never had a good relationship. I tried volleyball, kickball and softball in school. Um, no. Ballet was about the only sport I could do because it was structured. Enter golf. I would never have pictured myself whacking a ball again, let alone forcing...
by J.M. Lacey | Sep 15, 2024 | Marketing
I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
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