Engage with Your Audience Through Your Story

Engage with Your Audience Through Your Story

Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
Find Your Inner Story and Increase Sales

Find Your Inner Story and Increase Sales

A few years ago when I was struggling with my health and weight issues, a friend gave me a book written by a renowned doctor in a specific field, on a particular dietary lifestyle (because everyone’s health is different, I don’t share or suggest medical advice). For...
Using AI to help with Communications

Using AI to help with Communications

Many years ago, when I was a reporter in a small town, it was rumored a large corporation was buying a mill that had recently closed and laid off everyone. Hundreds. It was the only employer in town, and about three generations of residents had worked there over the...