by J.M. Lacey | Jun 23, 2025 | Customer relationships
I have fallen out of sync lately with my scheduled newsletters, and pretty much everything else. As I’ve mentioned before, life happens, even with our businesses. And when one is self-employed, caring for everything from the actual work to marketing, to IT, to...
by J.M. Lacey | May 18, 2025 | Marketing
These days, I’m being pulled in multiple directions, forced to drop important duties to prioritize more immediate, sudden, important tasks. It’s called life, even in business. I came up with today’s article while I was searching for help on LinkedIn. And what I found...
by J.M. Lacey | Apr 20, 2025 | Marketing
This morning I went through all four of my email accounts (admit it — some of you have more!) and spent quite a bit of time deleting the conglomeration of junk. I won’t say how long it took me, but enough time for my husband to finish coating the cabinets. I had also...
by J.M. Lacey | Mar 23, 2025 | Communication tactics
When I first started my professional writing career as a reporter for a local weekly newspaper, my background in writing was mainly creative fiction. I had to learn how to write factual though still creatively, quote interviews accurately, and research. The writing...
by J.M. Lacey | Mar 9, 2025 | Communication tactics
Most commercials I see I consider myself pretty adept at getting the point. Still, there are others where the punchline leaves me scratching my head. I’ll look at my smiling husband and he’ll say: “it’s a sports reference,” which he’ll then explain to me and by then,...
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