by J.M. Lacey | Mar 3, 2024 | Marketing
My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
by J.M. Lacey | Feb 27, 2024 | Marketing
There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
by J.M. Lacey | Feb 6, 2024 | Marketing
Often when I see a commercial from a brand that has been around for decades, their famous slogan or jingle will pop into my head. Ones from earlier years were ingrained in me at a young age, and some are still around. “What can brown do for you?” United Parcel...
by J.M. Lacey | Jan 2, 2024 | Marketing
For any of us who have had bedtime stories read to us, or we read them ourselves, we realized how soothing stories can be. Stories create images in our minds and take us to places we didn’t even know existed if not for the books that shelter the words. Stories can...
by J.M. Lacey | Aug 14, 2023 | Marketing
When some businesses think of white papers there is a collective sigh. They realize these reports are a compelling tool, one of the most persuasive papers they can share with their B2B customers, but despite all the work and investment to create them, the final...
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