Crafting a compelling story for your brand

Crafting a compelling story for your brand

“Listen, and you will realize that we are made not from cells or from atoms. We are made from stories.” — Mia Couto, Mozambican writer If you are a writer, especially a novelist, you’re probably familiar with story arcs or narratives. In brief, an arc is a rise to the...
Should you hire a writing coach?

Should you hire a writing coach?

My first writing coach was my editor back when I was a newspaper reporter. He taught me how to structure my stories better; write openings that were effective; and how to use quotes to bring out the interviewee’s personality, for good or for bad. He’d make me rewrite...
Are you a creative, content or business writer?

Are you a creative, content or business writer?

What do you consider is your best writing skill? Are you great at creative writing? Maybe you prefer the approach of content writing? Or hands down, you are a straightforward business writer? Can you be all three? I ask because lately I’ve seen a lot of companies...