Do authors need a brand story?

Do authors need a brand story?

When authors hear “branding” or “marketing,” it can scare them a bit. After all, writers are focused on the craft of writing. Branding for authors, however, is an important element to sell their work, even before the manuscript is finished....
Embrace your uniqueness and brand identity

Embrace your uniqueness and brand identity

My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
Build relationships with newsletters

Build relationships with newsletters

There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...