Whether we concentrate on internal writing or external, our voice needs to be balanced. There may be times we write with our own voice and it’s obvious to our audience when we are “speaking.” But if we write to represent the company or someone else, we have to be careful we don’t sound like ourselves. Mastering the art of voice variation takes time and a lot of practice.

Wonder how to do it? What elements are needed to write with the correct voice? And is there a difference between copywriting versus copyediting?

Find the answers to these questions and more in this article posted on LinkedIn – Using voice variations in your writing.

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